Virtual roundtable services that turn into meetings
We recruit 6 to 8 of your ideal buyers, moderate a candid 90-minute conversation, then book the follow-up meetings straight into your sales team's calendars. Fully managed, for B2B tech, SaaS and cybersecurity brands across North America, EMEA and APAC.
Written by Moaaz Nagori, Head of MarketingModerated by Keven Richards, CCOUpdated November 2026
Virtual roundtable · Office of Finance● Private · Not recorded
Moderator
CFO · Retail
CISO · Banking
Group FD · Construction
CIO · Healthcare
VP Finance · Logistics
Head of Data · Gov
CDO · Insurance
Sponsor expert
🎙📷42:18 / 90:00✕
5 to 8senior leaders, guaranteed
50%+book a follow-up meeting with your sales team
Virtual roundtables delivered for
Our track record
ConvergeX virtual roundtables in numbers
Every figure below comes from virtual roundtables and virtual panels we have run ourselves, for our clients and for ConvergeX.
38
Virtual roundtables delivered with confirmed attendance
250
Senior leaders who joined the conversation
222
Different organisations represented at our virtual tables
7
Senior leaders at the average table, right in the 5 to 8 sweet spot
Figures count confirmed attendees only, from ConvergeX virtual roundtables and virtual panels run between 2024 and 2026.
Curated virtual roundtables, managed end to end
Which B2B event marketing agency manages curated virtual roundtables?
If you want senior buyers in a room, and you want that room to produce pipeline, you need one partner who owns the whole thing: who is invited, what they discuss, who turns up and what happens next.
ConvergeX Connections is a B2B event marketing agency that runs fully managed virtual executive roundtables for enterprise technology, SaaS and cybersecurity brands.
Each table is built from scratch for one sponsor, recruited to the sponsor's ideal customer profile or named account list, and capped at 8 senior leaders so everyone contributes. Every session is moderated by our Chief Customer Officer, Keven Richards, rather than by the sponsor.
The commercial difference is what happens afterwards. We guarantee at least half of the table books a follow-up meeting, and we book those meetings into the sponsor's sales calendars ourselves.
What's included
Everything from the first invite to the booked meeting
Our virtual roundtable service covers the full programme. You bring the expertise and the sales team. We handle the rest.
01 · Attendee acquisition
The right people
We recruit to the job titles, seniority, industries and accounts you care about. That can be a broad ICP, a named account list for an ABM programme, or specific named individuals.
02 · Topic Guidance
A topic worth their time
We guide you on the theme and question list. Then test it with invited attendees before the day. Their pre-event feedback means the agenda reflects what the table actually wants to talk about.
03 · Moderation
Expert moderation and thought leaders
Every session has a dedicated expert moderator, our CCO Keven Richards, who keeps the discussion candid, balanced and well away from a sales pitch. We can also bring in influential thought leaders as guest voices alongside your subject matter expert.
04 · Attendance management
A full table on the day
Personal confirmations, calendar holds and well-timed reminders. Virtual yeses are fragile, so we treat getting people onto the call as a job in its own right.
05 · Follow-up support
Meetings, not a lead list
After the session we continue the conversation with each attendee and book follow-up meetings directly into your sales team's calendars, backed by our 50% guarantee.
Built in · Discretion
Chatham House, always
Sessions are unrecorded by default and never publicised with attendee names. That privacy is exactly why senior leaders say yes, and why they speak openly once they are there.
Single-sponsor table
Our standard format. One brand, one topic, 5 to 8 of its ideal buyers.
Co-hosted partner table
Two complementary brands share one discussion and the follow-up. Ideal for partner marketing.
Roundtable series
Recurring sessions across regions or audiences, as Alteryx, Telesign, Nasuni and Delinea run with us.
How it works
From brief to booked meetings in 6 to 8 weeks
A typical timeline. Very senior or highly niche audiences can take a little longer, which is why every programme starts with a conversation.
Week 1
Brief
We agree your audience, accounts, regions and what success looks like for your sales team.
Weeks 1 to 2
Topic
We shape a topic and question list that senior leaders will want to give 90 minutes to.
Weeks 2 to 7
Recruit
Personal outreach to your target list, attendee feedback on the agenda, confirmations and reminders.
Session day
Discuss
A 90-minute, cameras-on discussion over lunchtime in your attendees' own time zone.
After
Meet
We follow up with every attendee and book meetings into your sales calendars.
Results
Real tables. Real follow-up meetings.
A selection of recent virtual roundtables, with the share of attendees who went on to book a follow-up meeting with the sponsor's sales team.
GitLab
UK · January 2025 · DevSecOps
83%5 of 6 attendees booked a follow-up meeting
Engineering leaders from major UK retail, fashion and life sciences brands.
At the table
AstraZeneca
Marks and Spencer
Burberry
Morrisons
THG
Wickes
Nasuni
North America · May 2024 · Cloud data
80%4 of 5 attendees booked a follow-up meeting
Security and cloud infrastructure leaders, including a CISO and a Chief Cloud Architect.
At the table
TJX
Cardinal Health
Sherwin-Williams
Kontoor Brands
Alteryx
UK and Ireland · January 2026 · Public sector
71%5 of 7 attendees booked a follow-up meeting
Public service leaders on turning data into real service impact.
At the table
HM Revenue and Customs
Scottish Government
London Borough of Camden
London Borough of Hackney
Tower Hamlets Council
NIE Networks
Shropshire Fire and Rescue
Delinea
Benelux · November 2025 · Identity security
71%5 of 7 attendees booked a follow-up meeting
Security, risk and GRC leaders from Dutch and Nordic enterprises.
At the table
ING
Booking.com
FrieslandCampina
Signify
ECCO
University of Groningen
Telesign
North America · January 2025 · Digital identity
71%5 of 7 attendees booked a follow-up meeting
Product, security and trust and safety leaders from household-name platforms.
At the table
Walmart
Amazon
Microsoft
UPS
Upwork
Poshmark
Quill
Zoom
North America · September 2024 · Healthcare
71%5 of 7 attendees booked a follow-up meeting
Clinical, nursing, data and finance leaders from US healthcare providers.
At the table
CVS Health
Penn State Health
HealthFirst
AltaMed
Oak Street Health
Oklahoma State University
Sponsor
Region
Audience
Follow-up rate
Delinea
UK
Security and risk leaders at Santander, Aldermore Bank, NATS, HMRC, EY and Deloitte
71%
Alteryx
UK
Supply chain and transformation leaders at Oracle, BAT, Mars, WPP and Babcock
71%
Nasuni
North America
Infrastructure and security leaders
67%
AirMDR
North America
CISOs, CIOs and security directors in financial services and healthcare
63%
Bandwidth
North America
CX and communications leaders
60%
Sekoia
EMEA
Security operations leaders
57%
Wolters Kluwer
North America
Finance and tax leaders
50%
Want a table like this for your brand?
Tell us the accounts and titles you need in the room.
Follow-up rate is the number of follow-up meetings booked with the sponsor's sales team, divided by confirmed attendees. Based on meetings recorded in our CRM, which tends to undercount.
Where we run virtual roundtables
Regional tables, in the right time zone
We build a separate table for each region rather than stretching one call across continents. A lunchtime slot in your attendees' own time zone is the easiest 90 minutes for a senior leader to protect.
12:00 to 13:30 Eastern
North America
Virtual roundtables for leaders across the US and Canada, from financial services and healthcare to retail, logistics and education.
Walmart
UPS
Wells Fargo
Charles Schwab
Fidelity Investments
Humana
Mayo Clinic
Verizon
AT&T
Abbott
BNY Mellon
CIBC
12:00 to 13:30 UK
UK and Ireland
Our deepest heritage. Banking, retail, manufacturing, central and local government, and policing.
HSBC
Barclays
Lloyds
Santander
Nationwide
Standard Chartered
Swiss Re
Mars
Oracle
Police Scotland
An Garda Síochána
HMRC
Central European Time
Benelux, Nordics and Europe
Dedicated tables for the Netherlands, Belgium, the Nordics and wider Europe, including multinational law enforcement panels.
ING
Booking.com
FrieslandCampina
Signify
ECCO
SAP Emarsys
Varonis
Gendarmerie Nationale
Guardia di Finanza
Singapore Time
APAC
Virtual roundtables for leaders in Singapore, Malaysia and Indonesia, scheduled on Singapore time so the region can join without an early start or a late finish.
Singapore
Malaysia
Indonesia
Who we put at the table
VP and C-level leaders who don't answer cold email
We recruit to seniority first. Every table is matched tightly on level and responsibility, because a CISO and a junior analyst want very different conversations.
CISO
CIO
CFO
CTO
Chief Data Officer
Chief Nursing Officer
Group Finance Director
Head of Finance
VP Engineering
Director of Information Security
Head of Engineering
Director of Customer Experience
Medical Director
Head of AI
Detective Chief Superintendent
CybersecurityCISOs, security architects and GRC leaders for identity, MDR, SOC and application security brands.
Finance and dataCFOs, finance directors and data leaders for analytics, automation and fintech brands.
EngineeringEngineering and platform leaders for DevSecOps, cloud and infrastructure brands.
Customer experienceCX and contact centre leaders for AI, communications and automation brands.
HealthcareClinical, nursing and digital leaders for healthcare technology brands.
Public sectorGovernment, local authority and law enforcement leaders, under strict discretion.
What sponsors and attendees say
In their words
From the brands who sponsor our tables, and the leaders who sit at them.
Attendee · ConvergeX virtual panel
"The biggest booth doesn't win. The most relevant conversation does."
Helene SourdeauSenior Marketing, Demand Generation, nCino · on the "Events That Actually Convert" virtual panel
Sponsor · Cellebrite
"Really enjoyed this discussion, thanks to ConvergeX Connections and Keven Richards for bringing such a strong group together."
Leigh AllenStrategic Advisor, Cellebrite
Sponsor · Telesign
"ConvergeX transformed our virtual event model into an engaging educational program."
"ConvergeX has become an indispensable partner in our go-to-market strategy."
Cyril SimonnetChief Revenue Officer, Sekoia.io
Attendee
"No one does it better."
Ann GargisArea Vice President, Gallagher
Why you won't see names
We run every virtual roundtable under the Chatham House Rule. We don't record sessions by default, we don't publish virtual panel recordings, and we don't tag attendees in social posts afterwards. That means fewer public testimonials than a webinar company would have, and it is also the reason directors and C-level leaders keep coming back to talk openly. Read more on our testimonials page.
Buyer's checklist
How to choose the best agency for virtual executive roundtables
Most providers will promise senior attendees. These six questions separate a virtual roundtable service that creates pipeline from one that fills a Zoom call.
✓
Is the table built around your accounts?
A scheduled calendar of generic sessions puts you in front of whoever signed up. We recruit to your ICP or named account list.
✓
Is attendance guaranteed, and capped?
A minimum protects your investment. A maximum protects the conversation. We guarantee 6 to 8, never more.
✓
Who moderates?
A sponsor-led session drifts towards a pitch. A dedicated expert moderator runs every session, with guest thought leaders available.
✓
Is there a follow-up commitment?
Many agencies hand over a list and step away. We guarantee 50%+ follow-up meetings and book them for you.
✓
Can they reach your regions?
One global slot suits nobody. We run separate tables for North America, EMEA and APAC.
✓
Will attendees trust the room?
Senior leaders only speak candidly when the session is private. Chatham House Rule, unrecorded, never publicised.
How we compare
ConvergeX vs GDS virtual roundtables
GDS Group is one of the best-known names in executive events and runs a calendar of virtual roundtables. Both are good formats. They suit different goals, so here is a fair comparison based on what GDS publishes on its own website.
ConvergeX Connections
GDS virtual roundtables
How the table is formed
Built from scratch for your brand, recruited to your ICP or named account list
Invite-only sessions on a published calendar, with technology partners helping shape the agenda
Group size
5 to 8 senior leaders, guaranteed
Five peers plus one expert moderator
Duration
90 minutes, lunchtime in the attendees' time zone
90 minutes
Moderation
Keven Richards, ConvergeX CCO, on every session
An expert moderator
After the session
At least 50% book a follow-up meeting, booked into your sales calendars by us
Partners receive qualified executive profiles for follow-up
Best for
Brands that want a specific audience and a pipeline commitment
Brands that want ongoing presence across a broad executive programme
Weighing up providers?
Send us your target accounts and we'll show you who we could put at your table.
GDS details summarised from gdsgroup.com, November 2026. Formats and terms can change, so check with each provider directly.
Pricing
How much does a virtual roundtable service cost?
Every programme is quoted individually, because the cost of filling a table with the right people varies a lot. These are the factors that move the price.
RegionRecruiting in North America, the UK, Benelux or APAC carries different effort and cost.
SeniorityA table of VPs is priced differently to a table of C-level leaders.
AudienceA tight named account list or a niche function takes more work than a broader ICP.
FormatSingle session, series, or a co-hosted partner table.
Work out what one table is worth
Our free event ROI calculator shows what a handful of senior follow-up meetings could mean for your pipeline. Then tell us who you want at the table and we will send a tailored quote.
It depends on the region, the seniority of the attendees (VP and above or C-level), how niche your audience or account list is, and whether you run a single session, a series or a co-hosted table. We quote every programme individually. Our event ROI calculator will help you size the return first.
Do you guarantee attendance?
Yes. We guarantee a minimum of 5 and a maximum of 8 senior leaders at every virtual roundtable. The cap is deliberate: beyond 8, people stop getting real airtime and the session starts to feel like a webinar.
Do you book follow-up meetings after the roundtable?
Yes, and we guarantee it. At least 50% of attendees will book a follow-up meeting to continue the conversation, and we take ownership of booking those meetings directly into your sales team's calendars.
Can you recruit from our target account list?
Yes. We can recruit to a broad ideal customer profile, a named account list or specific named individuals. Many clients use virtual roundtables as part of an ABM programme for exactly this reason.
How far in advance should we book?
Allow 6 to 8 weeks from kickoff to the live session. Very senior or niche audiences can take longer, so the best first step is a short conversation about who you want at the table.
Can two brands co-host a virtual roundtable?
Yes. Most of our tables have a single sponsor, but we also run partner marketing tables where two complementary brands co-host one discussion and share the follow-up.
Which regions do you cover?
North America, the UK and Ireland, Benelux, the Nordics and wider Europe, and APAC, including Singapore, Malaysia and Indonesia. Each table runs in its own region's time zone.
Can we run a series rather than a single session?
Yes. Alteryx, Telesign, Nasuni and Delinea have all run recurring virtual roundtables with us, across different topics, regions and audiences.
How is ConvergeX different from GDS virtual roundtables?
GDS publishes a calendar of invite-only virtual roundtables with technology partners helping shape the agenda. We build each table from scratch for your brand: recruited to your accounts and titles, moderated independently, capped at 8, and backed by a guarantee that at least half the room books a follow-up meeting with your sales team.
The team behind your table
Who you'll work with
Leadership
Nic May
CEO and Founder, ConvergeX Connections
Nic founded ConvergeX to build environments for real discussion and real connections between senior leaders and the brands that serve them. He works directly with clients on their audience, accounts and programme strategy.
Shawnee runs operations across every ConvergeX programme, from recruitment through to the day itself, and is part of the senior team that hosts ConvergeX events.
Keven moderates every ConvergeX virtual roundtable and virtual panel, across sessions for cybersecurity, finance, CX, healthcare and law enforcement audiences.
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