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B2B Event & Field Marketing Guides
Everything we know about running executive events that book meetings, in one place. Free, practical guides on field marketing, executive roundtables and campaign planning, built from the events we run every week for enterprise tech and SaaS teams.
B2B Field Marketing: The Strategy Guide
What B2B field marketing actually is, why it now operates as a revenue function rather than an events desk, and eleven strategies (from executive roundtables to account-based activations) that move real pipeline. Includes the 3C framework and how to measure results beyond attendance.
Muhammad Moaaz Nagori, Head of Marketing, ConvergeX Connections
Read the guide →The Ultimate Guide to Executive Roundtables
A complete playbook for planning, curating and running executive roundtables that actually convert, covering room curation, virtual versus in-person formats, facilitation and the post-event follow-up most programmes get wrong. Built on the 3C model: Curation, Conversation, Continuation.
Muhammad Moaaz Nagori, Head of Marketing, ConvergeX Connections
Read the guide →Field Marketing vs Event Marketing vs Demand Generation
A clear breakdown of three terms that get used interchangeably and mean very different things. Where each discipline sits in the funnel, who owns what, and a decision guide for which one your pipeline actually needs right now.
Muhammad Moaaz Nagori, Head of Marketing, ConvergeX Connections
Read the guide →Field Marketing Campaigns: The Complete Guide
The difference between running events and running campaigns. A ten-step planning framework, campaign types, a readiness checklist, common mistakes and worked examples across executive dinners, roadshows and ABM programmes.
Muhammad Moaaz Nagori, Head of Marketing, ConvergeX Connections
Read the guide →Want a partner to run the playbook, not just write it?
ConvergeX Connections designs and delivers executive events across NAMER, EMEA and APAC, with qualified post-event meetings guaranteed as the outcome.
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