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B2B Event Marketing Agency · Atlanta

Atlanta is a head office town. We put the people who run those offices around one table.

More corporate headquarters sit in Atlanta than almost anywhere else in America, which means the senior buyers you want are already here, not on a plane. We are a B2B event marketing agency that runs executive dinners, roundtables and panels in Atlanta for enterprise tech and SaaS brands, built to put real decision makers around the table and book pipeline.

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Downtown Atlanta skyline at dusk, Bank of America Plaza lit gold above the Midtown towers
Photo: Venti Views
The job

Filling a room in Atlanta was never the hard part. Earning an evening from the people who run head offices, then turning that evening into pipeline rather than a nice photo, is the job we do.

<15% Drop-offEven in a metro where traffic decides who turns up.
~70% Book a follow-upAttendees who take a meeting after the event.
12–14 Around the tableThe right fourteen beats the wrong two hundred.
Why it matters

Why Atlanta is worth getting right

Atlanta is the corporate capital of the Southeast. It holds one of the deepest concentrations of enterprise decision makers in the country, most of them within reach of the Peachtree corridor. That density is the entire reason a focused dinner works so well here.

0executives across the Atlanta metro
0enterprise decision makers in the region
0C-suite leaders at firms with 200+ staff
0Fortune 500 head offices in metro Atlanta

The numbers back the instinct. Metro Atlanta is home to eighteen Fortune 500 headquarters and ranks fourth in the country for Fortune 500 concentration, behind only New York, Houston and Dallas. The Home Depot, UPS, Delta Air Lines, Coca-Cola, Southern Company, Genuine Parts and Norfolk Southern all run their global head offices here, and Site Selection named it the number three city for headquarters in 2025.

Layer on the region's tech growth, the so-called Silicon Peach, and Hartsfield-Jackson as the world's busiest airport, and you have a city where a genuinely senior, cross-industry room can be assembled in a single evening. Beyond the C-suite, the Atlanta metro holds more than 37,000 VP-level leaders and over 92,000 directors, exactly the seniority an enterprise tech or SaaS brand is trying to reach.

The catch is that Atlanta sprawls. Getting the right people to give up an evening, in the right room, central enough that no one has an excuse, is a different job from running an event anywhere else. It is the part most agencies underestimate, and the part we are built around.

The difference

Why Atlanta is a different job

Running a B2B event in Atlanta is not the same as running one anywhere else. The buyer base is deep, but it is spread across a wide metro and split between legacy enterprise and fast-growth tech. Five things flip the usual playbook.

Anywhere else, one district holds your buyers.
In Atlanta, they are split across Buckhead, Midtown and Downtown. The venue has to be central to all three.
Anywhere else, people will drive across town for the right event.
In Atlanta, traffic is the deciding factor. Get the location wrong and your yes turns into a no by 5pm.
Anywhere else, the buyer base is one industry deep.
In Atlanta, it runs from logistics and fintech to media and healthcare. The topic has to travel across sectors.
Anywhere else, a bigger room looks like success.
In Atlanta, the senior rooms are the private, off the record ones. Discretion is the point.
Anywhere else, an RSVP is close to a yes.
In Atlanta, drop-off, not sign-ups, is the number that decides whether the night worked.
What we do

What a B2B event marketing agency in Atlanta actually does

We own the outcome, not just the logistics. A planning agency can run a flawless evening for the wrong fourteen people. We start from the other end: who do you need in the room to move pipeline, what conversation will make them glad they came, and what happens after so the night books meetings rather than a quiet inbox.

Design

The right conversation

We build the event around a topic your buyers genuinely care about, not a thinly veiled product pitch.

Market

The right seniority

We get the right people to attend, using the channels and personalisation that get a busy Atlanta executive to say yes.

Follow up

The booked meeting

We build the follow-up before the event happens, so meetings land while the conversation is still fresh.

The track record

Real clients. Real Atlanta rooms. Real pipeline.

We are not learning Atlanta on your budget. We know which rooms work for a CxO dinner, how an Atlanta audience behaves, and how to keep drop-off low in a metro where the venue and the traffic decide who turns up. We have run executive dinners here for brands like Ramp and Pegasystems, bringing finance, AI, product and people leaders from UPS, Honeywell, Comcast, Verizon, Truist, Amazon and Synchrony around the table. See what our clients say.

Recent events

Inside the room in Atlanta

The Palm, Buckhead · 24 March

Executive dinner with Ramp

We brought together senior finance leaders from across the Atlanta area for a candid conversation on where AI and automation are actually landing in the finance function. A senior room, a real conversation, and a clear set of follow-ups.

Chief Finance Officer SVP, FP&A Director of Finance UPS Honeywell Safe Guard Products
Watch

Sixty seconds inside a ConvergeX Atlanta dinner

A quick look at the Ramp evening at The Palm: the room, the calibre of the guests, and the sort of conversation that turns an evening into pipeline rather than a nice photo.

Watch on YouTube
Lazy Betty, Midtown · 10 March

Executive dinner with Pegasystems

At Lazy Betty on Peachtree Street, we convened senior product, pricing, AI and people leaders to talk through how enterprises are turning AI ambition into operating reality. The kind of frank, peer-to-peer talk that only happens in a small room of the right people.

VP, Pricing Strategy Director of AI VP, Human Capital Comcast Verizon Truist Amazon Synchrony
See the recap on LinkedIn

Want a room like this in Atlanta?

Tell us who you need around the table and we will tell you, honestly, whether we can get them there.

In their words

What our clients say

The same team, the same method, whichever city the room is in.

"The dinner event was a resounding success. The caliber of attendees was incredibly high, so much so that our CEO almost made an appearance. We have worked with many vendors for these dinners, and this was by far the best one."
Marisa Dell'AnnoDemand Generation Specialist, Vimeo
"The Convergex team has been instrumental in connecting us with key decision makers and influencers within our target enterprise software accounts. Their dedication and focus have made them a valuable extension of our sales team."
Hayley DoelGlobal Marketing Manager, Wolters Kluwer
"ConvergeX transformed our virtual event model into an engaging educational program that truly resonated with potential clients. Their high-touch approach was evident in every detail, from the pre-event planning to the seamless execution."
Brea LarkinsField Marketing Manager, AMER, Telesign
"If you are looking for new ways to make connections and build pipe, then Nic's team could be a great option. They are extremely invested in putting on a good event for you and the attendees."
Erik PetitHead of Field Marketing, Nasuni

Be the next one saying that

The same team and the same method, put to work on your Atlanta guest list.

<15%
drop-off, even in a metro where traffic and last-minute cancellations are the norm
~70%
of attendees booking a follow-up meeting

Attendance is vanity. These are the numbers we design toward, and they are the difference between an event that drew a crowd and an event that built pipeline.

The guarantee

We guarantee the meetings, not just the room

Most agencies sell you an evening and wish you luck. We guarantee booked post-event meetings with the decision makers you came for, written into the engagement. If the room does not turn into pipeline, that is on us, not on you. It is the one promise the rest of the market will not make, and it is why our clients come back.

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Who's in the room

The seniority we put around the table

Atlanta's addressable market is enormous, and we build every guest list to reach the top of it: VP, SVP, C-suite and Head-of level. Not a mailing list. The people who actually sign off.

0VP-level leaders across the Atlanta metro
0directors in the region
0C-suite at firms with 200+ staff
Across the industries that actually buy
Logistics & supply chain Banking & financial services Payments & fintech Insurance Telecoms & media Consumer & CPG Enterprise tech & SaaS Healthcare & pharma Professional services Manufacturing & industrials
And the functions that sign off
Finance & Treasury Technology & Engineering Data & Analytics AI & Automation Product Human Capital Pricing & Operations Marketing & Growth Revenue & GTM
A few names from the Atlanta guest list
UPSSenior finance leadership, FP&A
HoneywellFinance decision makers
ComcastVP, Pricing Strategy & Operations
VerizonDirector of AI
TruistVP, Human Capital
AmazonGlobal Senior Product Marketing Director
SynchronyVP, Growth
Safe Guard ProductsChief Finance Officer
The rooms

Where we'd put your Atlanta room

We do not have one house venue. We pick the room to fit the audience and the brief, usually a private dining room, a chef's table or the quiet back room of a restaurant senior people already like. We host across Buckhead, Midtown, Downtown and the Old Fourth Ward, wherever your guests can reach easily after work.

Privacy

A candid conversation needs a room with a door. We pick spaces where guests say what they actually think, rather than perform for the next table.

Acoustics

A room can look perfect and sound terrible. We pick spaces where ten to fourteen people can hear each other without raising their voices, because the conversation is the entire product.

Central, after work

In a metro built around traffic, location decides attendance. We pick rooms central enough that turning up after work is easy, which is half the battle in Atlanta.

Take The Palm in Buckhead, a business-dining institution and one of our go-to Atlanta rooms. Private enough for a candid table, senior enough that the invite lands, and central enough that no one has an excuse not to come. Lazy Betty on Peachtree Street is another we keep for exactly this. We pick the room around your guest list, not the other way round.
Formats

What we run in Atlanta

6 to 8 attendees

Micro dinners

The most intimate format. A handful of senior people, one sharp topic, and the kind of candour you only get when the table is small. Best when the relationships matter more than the reach.

12 to 14 attendees

Executive dinners

Our core format. Twelve to fourteen decision makers around one table, built for a real conversation that still has range. The right fourteen beats the wrong two hundred every time. It runs on the same playbook as our executive roundtables.

6 to 8 participants

Virtual panels

A small, focused virtual panel for reaching a wider Atlanta and Southeast audience, or warming a market before an in-person dinner, without losing the quality of the conversation.

Not sure which format fits?

Most brands are not. Talk it through with us and we will point you at the one that suits the audience you are chasing, even if that is a smaller event than you had in mind.

FAQ

Questions, answered

A B2B event marketing agency in Atlanta designs, fills and follows up on events built to reach the people who actually buy your product. The work runs in three parts. First, it designs the event around a topic senior buyers care about, rather than a thinly veiled product pitch. Second, it markets the event to get the right seniority through the door, using targeted outreach across LinkedIn, email and direct channels that a busy executive will respond to. Third, it builds the post-event follow-up that turns a good evening into booked meetings and pipeline. A pure event planner stops at logistics. A B2B event marketing agency owns the commercial result: who comes, and what happens after they leave.
Event planning and event marketing solve different problems. An Atlanta event planning company runs the operational side: the venue, the catering, the audiovisual setup and the run of show. Done well, that gives you a smooth evening. But it says nothing about who is in the seats or whether the event makes you any money. Event marketing decides who attends and what happens after they leave. It owns the guest list, the outreach that fills it with the right seniority, and the follow-up that converts attendance into pipeline. A planner can deliver a flawless evening for entirely the wrong audience. The marketing is the part that makes an Atlanta event commercially worth running.
Because Atlanta concentrates senior enterprise decision makers more densely than almost anywhere in the Southeast. It holds eighteen Fortune 500 headquarters, ranks fourth in the country for Fortune 500 concentration, and spans buyers across logistics, fintech, telecoms, media, healthcare and tech, all within one metro. You can convene a genuinely senior, cross-industry room in a single evening without anyone getting on a plane. The trade-off is geography. Atlanta sprawls across Buckhead, Midtown and Downtown, and traffic is the deciding factor on attendance, so the venue has to be central and the reason to attend has to be worth a busy executive's evening.
Return on a B2B event is measured by pipeline, not attendance. We track four things against the cost of the event: the quality of who attended, the drop-off rate between registration and arrival, the number of post-event meetings booked, and the pipeline those meetings influence. A full room of the wrong people is a loss. A smaller room of real buyers that books meetings is a win. The benchmarks we design every Atlanta event toward are sub-15% drop-off and around 70% of attendees booking a follow-up meeting. Those numbers, set against the all-in cost, tell you whether an event simply drew a crowd or actually built pipeline, which is the only measure that matters.
Fewer than most people expect. For executive dinners and roundtables, the value is in the seniority and relevance of the room, not its size. A focused table of the right twelve to fourteen decision makers will out-perform a reception of two hundred of the wrong ones every time, because the entire point is a real conversation between peers who face the same problems. The right number depends on the format: micro dinners work best at six to eight, executive dinners at twelve to fourteen, and virtual panels at six to eight participants. Smaller and more senior almost always wins.

Still got a question?

Ask it directly. A twenty minute call will tell you more than any page can.

Put the right people around your Atlanta table.

If you care about booked meetings rather than attendance numbers, that is the conversation we are built for.

Book a call

Or join an upcoming Atlanta event.