Go back up

April 21st, 2026 EMEA Virtual

ConvergeX

Join an exciting virtual panel on: "Events That Actually Convert: What B2B Marketing Leaders Are Doubling Down on in 2026"

Confirm Participation

Meet us virtually!

We'd love to see you!

11 - 12:30 PM GMT

Virtual Panel

Conference details to be shared shortly

CXC_event_virtual

Events That Actually Convert: What B2B Marketing Leaders Are Doubling Down on in 2026

Marketing teams aren’t just expected to run events, they’re expected to turn them into pipeline engines. In an oversaturated B2B landscape, competing for time, attention, and revenue impact is harder than ever.

In this no-fluff executive panel, we’ll break down the specific tactics that are actually working in 2026 across acquisition, engagement, and post-event ROI. Our leaders will share the plays they’ve doubled down on, the ones they’ve cut, and the experiments shaping their next-gen event strategy.

Join North American Marketing leaders for a candid, practical conversation designed to give you immediately usable tactics as you build your 2026 event roadmap.

About Invitees:  
- Event marketing, Field Marketing leaders
- Marketing, Demand Generation, ABM & GTM leaders
- Revenue leaders 

Featured attendance: Melissa Pickin , Global Events @ ConvergeX Connections

Your Moderator: Keven Richards, CCO @ ConvergeX Connections

 

CXX_diamond_logo[1359px]

About CxC

ConvergeX Connections (CxC) is on a mission to re-imagine what it is to host meaningful events. With a team that has decades of experience in the events space, CxC aims to not just host but help tie in events with pipeline generation. We're led by our visionary CEO and Founder, Nic May! CxC has partnered with some big names including, Zoom, Wolters Kluwer, EXL, Workvivo, Meltwater and more. Learn more about CxC here. We're here to evolve the landscape one event at a time for our clients and attendees.

Melissa Pickin

Featured Attendance

Melissa Pickin

Head of Global Events @ ConvergeX

Melissa Pickin is an events and field marketing professional with over 12 years of experience in event management, delegate engagement, and executive level gatherings. She specialises in designing and hosting senior level discussions that bring together marketing leaders and industry peers in thoughtful, well curated environments.

Throughout her career, Melissa has worked across event strategy, audience development, and partnership management, supporting the delivery of high quality industry events and private executive gatherings. She has collaborated closely with CMOs, demand generation leaders, and marketing teams to bring together relevant voices from across the industry.

Melissa is known for her strong relationship building skills, attention to detail, and her ability to host engaging conversations among senior leaders. Her approach focuses on creating welcoming spaces where meaningful dialogue and genuine connections can naturally take place.



Attendance Confirmation Form

Please fill out this short form to confirm your spot for this event. 

5_pink_stars-1

People love our events

CXC_quotemarks

The Convergex team has been instrumental in connecting us with key decision-makers and influencers within our target enterprise software accounts. Their dedication and focus have made them a valuable extension of our sales team.

Hayley Doel

Global Marketing Manager | Wolters Kluwer

 

CXC_quotemarks

If you’re looking for new ways to make connections and build pipe, and tired of content syndication, tradeshows, and webinars, then Nic’s team could be a great option for you. Nic is incredibly communicative and driven. He keeps you up to date on prospecting, event logistics, and is super open to feedback on customer profiles and targets. Nic and team are extremely invested in putting on a good event for you and the attendees.

Erik Petit

Head of Field Marketing | Nasuni

 

CXC_quotemarks

As the Chief Revenue Officer of Sekoia.io, I am pleased to recommend Convergex for their outstanding event organization and significant contribution to our business growth. Under the leadership of Nic May and the diligent efforts of Keven Richard, Convergex has become an indispensable partner in our go-to-market strategy.

Cyril Simonnet

Chief Revenue Officer | Sekoia.io

 

CXC_quotemarks

Following my brief for a roundtable targeting ‘CRM for the luxury sector’, Nic’s team was quick to secure a full house of participants matching our ideal Buyer Persona. I was impressed by the speed of cold outreach and their communication cadence with participants. The event host, Andrew, had clearly built rapport with participants in advance, and as a result, facilitated the technology discussion and individual contributions with ease. All participants who attended agreed to a follow-up meeting after the event, so I was delighted to have the opportunity to meet individuals separately. If you’re new to running this type of event, I recommend speaking to the experienced, personable team at Convergex.

Vanessa Hunt

CRM & Marketing Consultant | Vanessa Hunt Consulting Ltd