July 24th, 2025 Virtual
Telesign
Join us for an exclusive session on "From SMS to Smart Messaging: Enhancing Protection and Personalization Across the Customer Journey”
Meet us Virtually
- Time & location
- Who will be there?
- Event sponsor
July 24th, 2025
12 - 1:30 PM EDT
Virtual Roundtable
Link to be shared prior to the event
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The Speaker: Bart Goethals, Principal Solutions Evangelist
About invitees: This event will include C-suite professionals and leaders from product management, marketing, customer experience, fraud management and digital transformation
Meet your sponsor
Telesign, a part of the Proximus Group, provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides insights into the remaining billions. The company’s powerful machine learning and extensive data science deliver identity risk recommendations with a unique combination of speed, accuracy, and global reach.

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Event sponsored by Telesign
From SMS to Smart Messaging: Enhancing Protection and Personalization Across the Customer Journey
Legacy SMS may reach your customers—but it doesn’t protect them, engage them, or guide them through meaningful interactions. In today’s fraud-prone, mobile-first world, brands must go beyond generic messages to create secure, rich, and intelligent experiences. This roundtable explores how RCS (Rich Communication Services) and messaging intelligence are redefining customer engagement across industries—from account onboarding to transaction alerts, retention, and recovery. Join industry leaders as we discuss practical ways to shift from static SMS to dynamic, secure, and context-aware communication.
- Why traditional SMS is no longer fit for modern customer expectations
- What is RCS and where is it being adopted now?
- How real-time insights elevate verification, retention, and protection
- Omni-channel Strategy that scales

The speaker
Bart Goethals
Principal Solutions Evangelist
Bart Goethals has over two decades of experience in the telecommunications industry working on solutions for both the domestic and international market. His major focus has been on digitalization with a shift to digital identity and risk solutions. Bart does all of his work with three values in mind: deliver value to customers, give them the white glove treatment, and grow the business.
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