Marketing Leaders Peer based Virtual
ConvergeX
Apply to join our expert panel where we share what's actually working and what isn't in B2B event marketing today.
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- About CxC
Events That Actually Convert: What B2B Marketing Leaders Are Doubling Down on in 2026
Marketing teams aren’t just expected to run events, they’re expected to turn them into pipeline engines. In an oversaturated B2B landscape, competing for time, attention, and revenue impact is harder than ever.
In this no-fluff executive panel, we’ll break down the specific tactics that are actually working in 2026 across acquisition, engagement, and post-event ROI. Our leaders will share the plays they’ve doubled down on, the ones they’ve cut, and the experiments shaping their next-gen event strategy.
Join Marketing leaders for a candid, practical conversation designed to give you immediately usable tactics as you build your 2026 event roadmap.
About Invitees:
- Event marketing, Field Marketing leaders
- Marketing, Demand Generation, ABM & GTM leaders
- Revenue leaders
Your Moderator: Keven Richards, CCO @ ConvergeX Connections
About CxC
ConvergeX Connections (CxC) is on a mission to re-imagine what it is to host meaningful events. With a team that has decades of experience in the events space, CxC aims to not just host but help tie in events with pipeline generation. We're led by our visionary CEO and Founder, Nic May! CxC has partnered with some big names including, Zoom, Wolters Kluwer, EXL, Workvivo, Meltwater and more. Learn more about CxC here. We're here to evolve the landscape one event at a time for our clients and attendees.
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People love our events
The Convergex team has been instrumental in connecting us with key decision-makers and influencers within our target enterprise software accounts. Their dedication and focus have made them a valuable extension of our sales team.
Hayley Doel
Global Marketing Manager | Wolters Kluwer
If you’re looking for new ways to make connections and build pipe, and tired of content syndication, tradeshows, and webinars, then Nic’s team could be a great option for you. Nic is incredibly communicative and driven. He keeps you up to date on prospecting, event logistics, and is super open to feedback on customer profiles and targets. Nic and team are extremely invested in putting on a good event for you and the attendees.
Erik Petit
Head of Field Marketing | Nasuni
As the Chief Revenue Officer of Sekoia.io, I am pleased to recommend Convergex for their outstanding event organization and significant contribution to our business growth. Under the leadership of Nic May and the diligent efforts of Keven Richard, Convergex has become an indispensable partner in our go-to-market strategy.
Cyril Simonnet
Chief Revenue Officer | Sekoia.io
Following my brief for a roundtable targeting ‘CRM for the luxury sector’, Nic’s team was quick to secure a full house of participants matching our ideal Buyer Persona. I was impressed by the speed of cold outreach and their communication cadence with participants. The event host, Andrew, had clearly built rapport with participants in advance, and as a result, facilitated the technology discussion and individual contributions with ease. All participants who attended agreed to a follow-up meeting after the event, so I was delighted to have the opportunity to meet individuals separately. If you’re new to running this type of event, I recommend speaking to the experienced, personable team at Convergex.
Vanessa Hunt
CRM & Marketing Consultant | Vanessa Hunt Consulting Ltd
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