October 21st, 2025 Atlanta
Telesign
Join us for an exclusive executive dinner where we will discuss why marketing and CX leaders can’t afford to ignore WhatsApp’s growing role in the U.S. market
Meet us in-person
- Time & location
- Who will be there?
- Event sponsor
October 21st, 2025
6:30 - 9:30 PM EST
The Palm Restaurant
3391 Peachtree Road N.E., Atlanta, GA 30326

The Speaker: Tarek Osman Meneses, Solution Engineer
Ideal for:
• Marketing leaders seeking to expand campaign reach, engagement, and ROI through emerging channels
• CX leaders and managers focused on delivering seamless, secure, and brand-consistent experiences
• Digital engagement owners tasked with building scalable, personalized customer journeys
Meet your sponsor
Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivaled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle. Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect and engage everyone, everywhere. Learn more at Proximus.com

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Event sponsored by Telesign
WhatsApp in America: The Untapped Channel for Customer Engagement – Are You Ready for What’s Next?
Globally, WhatsApp is the dominant messaging platform. Yet, in the U.S., businesses have been slow to integrate it into their customer engagement strategies—often seeing it only as a peer-to-peer chat app. With over 100 million U.S. users and advanced capabilities like secure conversations, native commerce, and automation, the WhatsApp Business Platform is quickly becoming a must-have for brands aiming to build trust, boost acquisition, and serve customers in the channels they prefer.
This roundtable brings together forward-thinking marketing and customer experience leaders to explore:
- Why WhatsApp is gaining ground with U.S. consumers in 2025 and how brands are capitalizing on the shift
- Real-world use cases that blend acquisition, retention, and conversational commerce
- How to design personalized, compliant, and secure customer journeys on WhatsApp
- Integrating WhatsApp into your omnichannel mix for measurable CX and revenue impact

The speaker
Tarek Osman Meneses
Solution Engineer
Tarek Osman Meneses is a graduate in Actuarial Science from the National Autonomous University of Mexico (UNAM). He has consistently advanced digital authentication initiatives, with a strong emphasis on fraud prevention as a core principle. With more than nine years of experience in fraud prevention strategies across the banking, e-commerce, issuing, acquiring, ATM, and digital channel sectors, he currently serves as a Digital Identity Specialist within the Solutions Engineering team at Proximus Global.
Let's Get There!
The Palm Restaurant
3391 Peachtree Rd NE, Atlanta, GA 30326, United States
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