Event sponsored by Arbelle

Personalization as a major revenue driver in beauty

Brands are investing heavily in driving traffic, but the real challenge is turning that traffic into revenue. Customers arrive at product pages with strong intent, but many hesitate at the final step.

The issue is simple: too much choice, not enough confidence.

Large shade ranges and product options create confusion, while generic model images and subjective quizzes don’t help customers make clear decisions. This results in lower conversion, delayed purchases, and costly returns.

In this session, we’ll explore where the journey breaks and why traditional approaches fail to deliver real ROI. We’ll also look at how leading brands use technologies such as interactive visualizations and personalized recommendations to reduce hesitation and drive purchase decisions.

Finally, we’ll touch on the data behind these interactions and how it can inform better decisions across product, marketing, and beyond.

You’ll leave with a clear view of where you’re losing revenue and how to fix the customer journey to improve conversion and reduce returns.

Ante Plavcic

Ante leads global sales at Arbelle, helping beauty brands replace fragmented digital experiences with scalable, AI-driven personalization.

With 15 years of experience across SaaS and digital platforms, he focuses on translating technologies like virtual try-on and AI shade matching into clear results - higher conversion, fewer returns, and stronger purchase confidence.

Passionate about helping brands embrace technology that delivers real business impact, Ante brings a commercially driven and forward-thinking approach to digital transformation.