Introducing On The Field with CxC: Where Event Strategy Meets Marketing Tactics

After hosting nearly 100 B2B events, we've learned something most marketing newsletters won't tell you: the best insights don't come from theory. They come from the field.

That's why we're launching On The Field with CxC, a newsletter built for marketers who are tired of surface-level advice and ready for the tactics, strategies, and real-world lessons that actually drive results.

What You'll Find Inside

On The Field with CxC isn't just about event marketing, though that's where our expertise lives. Events are where marketing strategy meets reality. They're where demand gen tactics get pressure-tested. Where ABM programs either deliver or fall flat. Where you learn what resonates with your audience and what completely misses the mark.

Every edition will cover the full spectrum of B2B marketing: demand generation strategies that create pipeline, ABM tactics that win enterprise accounts, field marketing execution that turns events into revenue, and the holistic approach that ties it all together.

You'll get insights from field marketing leaders who are doing the work, breakdowns of what's actually working in today's buyer landscape, and lessons we've learned from hosting executive roundtables, industry summits, and intimate dinners with decision-makers across industries.

Why We're Doing This

The B2B marketing space is crowded with content. Everyone has a hot take. Everyone has a framework. But how much of it is based on real execution, not just theory?

We've spent years facilitating conversations between CMOs, VPs of Marketing, and demand generation leaders. We've watched strategies succeed and fail in real time. We've seen which tactics create genuine engagement and which ones are just noise.

On The Field with CxC exists to share that knowledge without the fluff.

What Makes This Different

This isn't about only learnings from the CxC team. This aims to be a lot more than that. We will learn from a wide range of marketers, be it our customers, thought leaders on LinkedIn or beyond. 

Expect the latest news, tactical breakdowns you can implement, honest reflections on what didn't work and why, and curated insights from the practitioners and leaders shaping the future of B2B marketing.

We'll cover the full marketing stack: how to build demand generation programs that don't rely on dying channels, how to execute field marketing at scale without losing the personal touch, how to make ABM actually work beyond the pilot phase, and how to create event experiences that attendees remember months later.

You're Part of the Conversation

Here's the thing about field marketing: it's not static. What worked last quarter might not work next quarter. The best marketers are constantly testing, learning, and adapting.

That's the approach we're taking with this newsletter. Your feedback, questions, and experiences will shape what we cover. If there's a topic you want us to dig into or a challenge you're facing, we want to hear about it. You can always email me directly for any partnerships at moaaz.nagori@convergexconnections.com. 

Welcome to On The Field with CxC. This is where event strategy meets marketing execution, and where the real work happens.

Let's get to it. 💪