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B2B event marketing agency
The B2B events agency that books pipeline, Not Headcount
The Best Companies Work With Us
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01/ The Problem
Most B2B Events Fail Quietly
The room fills, the photos look good, everyone goes home, and three weeks later nobody can point to a single deal that moved. The event happened. The pipeline did not.
ConvergeX Connections is a B2B event marketing agency built to close that gap. We design executive dinners, roundtables and virtual panels for B2B technology and SaaS companies, and we measure the work by booked meetings and influenced pipeline, not by headcount and a nice group photo.
We run these events worldwide, from London to New York to Chicago, and the model holds wherever we take it: the right senior decision-makers in the room, a format they actually want to show up for, and a follow-up system that turns conversations into sales conversations.
02/ What it is
What B2B event marketing actually is
B2B event marketing is the use of events, in person or virtual, to reach and influence the specific people who sign off on your deals. It sits where demand generation, account-based marketing and field marketing meet. Done properly, it is one of the few channels left where a senior buyer will give you ninety minutes of undivided attention.
The reason it works is simple. A VP of Engineering will ignore your emails, skip your webinar and scroll past your ads, but they will come to a dinner with eight of their peers to talk about a problem they actually have. The room does what no amount of nurture sequences can. It creates trust quickly, in person, between people who buy from people.
It also fits how B2B actually buys now. Decisions are made by committees, not individuals, and most of the buying journey happens with no salesperson in the room. According to Gartner, B2B buyers spend only 17% of their purchasing time meeting potential suppliers. An event is one of the few ways to reach several members of a buying group at once, in a setting where they are listening rather than filtering you out.
The reason it so often fails is just as simple. Most B2B events are run as logistics exercises. Book a venue, fill the seats, hope for the best. The marketing that decides whether the right people come, and whether anything happens after they leave, gets treated as an afterthought. That marketing is the part we run.
03/ How we help
Who we work with
- Breaking Into Named Accounts
- Accelerating Stalled Pipeline
- Giving ABM Air-cover
- Build Category Authority
We'll Invite Your Dream Accounts
You have a target list and the usual channels are not getting you in front of the right people. The right type of executive roundtable does.
Strategic decision makers are always too busy to pay attention to traditional marketing tactics. Your dream accounts deserve the premium treatment.
Re-start Conversations The CRM Showed as Dead Deals
Deals have gone quiet and you need decision-makers back in the room, in person, with their peers.
Restart conversations you never thought could happen. As a neutral party, ConvergeX have the advantage to try a fresh personalized approach. We take pride in our personalized messages that sound human and relevant. Hosting events isn't just about the event itself, the experience starts from the very first touchpoint.
Build A High Value Touchpoint For Enterprise Audiences
Your sales team needs a high-trust touchpoint a sequence cannot provide, timed to the accounts that matter most.
Executive roundtables and events can be a great conversation opener. Sales teams don't need to multiply the number of calls or emails going out. They need a strategy that serves as the ultimate conversation opener. Events serve as the ultimate ABM tool.
Market Your Brand With Thought Leadership Content
You want to own a conversation in your space, with the right people in the room hearing it first.
Curate your event about a specific problem your audience cares about. Invest in these executive meetups to market yourself as a category leader. Your enterprise customer profile will appreciate that!
04/ Our Formats
The Formats We Run
- CXO Dinners
- Virtual Panels
01/ Executive Dinners
Depending on your objective, we design the ultimate dinner, moderated with on-site support. Our dinners are built for conversations and experience. Not a random networking event. These are ideal for:
1/ Geographical Expansion: Have a list of accounts in New York? Executive Dinners are a great way to engage with those decision makers.
2/ Building Trust, Fast: Breaking bread and shaking hands is an experience Zoom meetings cannot replicate. The conversations stay on, even after the dinner. You share laughs before discussing industry trends or problems.
02/ Virtual Roundtable Discussion
A conversational setting which is super focused on the topic. Fully moderated. Scalable and efficient.
Unlike a webinar, a virtual panel is designed to host a very specific set of people. Sessions like these are fully moderated. The moderator sets the tone, the format and most importantly drives the conversation. Virtual panels are ideal for:
1/ Drive Thought Leadership Discussion: A virtual panel is discussions focused. Think peer discussion. Not slides and pitch decks. Your audience get to not just connect but share insights you could never get on a demo meeting or email exchange.
2/ Reach & Efficiency: Virtual roundtables are scalable, can reach beyond a city. No commute and convenient strategic CXO's who are always on the move.
Not an experiential agency. Not an event planner.
Search for an event marketing agency and you will mostly find two kinds of firm, and neither does what a B2B revenue team needs.
Experiential agencies
Built for brand activations, booth design and consumer spectacle. They are very good at making a brand feel big. They are not built to get a named list of enterprise buyers into a room and out the other side as pipeline.
Corporate event agencies
Venues, catering, AV, production, run-sheets. Genuinely useful work, but it is the operational layer, not the marketing one. They will run your event beautifully and leave the question of who comes and what happens next entirely to you.
ConvergeX
We are B2B demand-gen first. Not a brand experience, and not just logistics. The whole engagement is built around your commercial objective: the right audience in the room, and a clear path from the conversation to the pipeline. In B2B, that focus is not a nice-to-have. It is the entire job.
How we approach it
The events that work are not the ones with the best canapés. They are the ones built backwards from the outcome. Our approach has three parts, and we run all three rather than handing you the hard ones.
Audience acquisition
The single biggest reason B2B events underperform is that the wrong people are in the room, or not enough of the right ones are. We treat audience acquisition as a marketing campaign in its own right, targeting the specific seniority and accounts that matter to you and earning their attendance. Filling a room is easy. Filling it with decision-makers is the work. Read our audience acquisition method →
The room itself
Format, framing, venue and the conversation are designed so a senior buyer is glad they came. We host without pitching, because a diagnostic, peer-led conversation builds more trust than any deck. This is the part of our method that most reliably surprises people who have only seen events run as sales theatre.
The follow-up
The event is the beginning, not the end. We build the post-event plan before the event runs, so the momentum from the room turns into booked meetings rather than a stack of business cards and good intentions. Most agencies treat the morning after as your problem. We treat it as the point. See how we measure event ROI →
What working with us looks like
No two programmes are identical, but the shape of an engagement is consistent. We run it end to end, so you are not stitching together a venue here and a list there.
Objective and target list
We start with the commercial outcome you need and the accounts or personas that matter, not with a date and a venue. Everything downstream is built from this.
Audience acquisition
We design and run the campaign that earns the right people's attendance, from the messaging to the outreach to the confirmations, and we manage the list so the room is right rather than just full.
Format and content design
We choose the format, shape the conversation or agenda, and brief any speakers or moderators so the session is one a senior buyer is glad they gave their evening to.
The event
We handle the hosting and moderation so the conversation stays useful and on track, and so your team can be present as guests rather than running logistics in the background.
Follow-up and reporting
We put the post-event plan into motion while the room is still warm, and report against the outcomes we set at the start: attendance quality, meetings booked, pipeline influenced.
You stay close to the strategy and the relationships. We carry the parts that usually fall through the cracks.
Where we run events
We design and run B2B events across three regions, in the cities where our clients' buyers actually are.
Wherever your buyers are concentrated, we will build the room.
Anymore Questions?
Frequently Asked Questions
What does a B2B event marketing agency do?
A B2B event marketing agency designs events to reach and influence the specific people who buy your product, then markets those events to get the right senior audience to attend, and builds the follow-up that turns attendance into pipeline. The good ones own the outcome, not just the logistics.
How is B2B event marketing different from corporate event planning?
Event planning runs the operational side: venue, catering, AV, production. Event marketing decides who comes and what happens after they leave. A planning agency can run a flawless evening for the wrong audience. The marketing is what makes the event commercially worth doing.
Do you run the event itself, or just the marketing around it?
Both. We run the engagement end to end: the audience acquisition, the format and content, the hosting and moderation on the day, and the follow-up. You stay close to the strategy and the relationships while we carry the rest. Of course we can customize processes as per our clients needs.
How do you measure the return on a B2B event?
We measure attendance quality, drop-off, post-event meetings booked and pipeline influenced, all set against the cost of the event. The headline numbers we design toward are sub-15% drop-off and around 70% of attendees booking a follow-up meeting. We ensure our clients carry on the relation.
How far ahead should we plan a B2B event?
For executive dinners and roundtables at least six to eight weeks is usually enough to build the right room, though earlier is always better. The constraint is rarely the venue. It is the time needed to earn the attendance of busy, senior people.
How many people should a B2B event have?
In the world of executive intimate events. Less is more. For executive dinners and roundtables, the value is in the seniority and relevance of the room, not its size. A focused table of the right twelve people beats a hall of the wrong two hundred every time.
Can you run events outside our main market?
Yes. We run events worldwide and regularly build rooms in markets where a client has no existing relationships. The model travels. Our city pages show the markets in popular demand and where we have the deepest track record. However, we are always open to exploring new cities and markets.
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