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Off the Record: Building Event Programs That Convert in Cybersecurity
A closed-door virtual panel where cybersecurity marketing leaders share the event plays that are actually driving qualified pipeline in 2026.
View the agenda90 minutes, built for conversation
Panelists: please join 5 minutes before the start for a quick tech check, so we begin sharp at 12.
Your moderator opens the room and each panelist shares who they are and what they're working on.
15 minutesThe heart of the session. A candid, off-the-record conversation on the event strategies converting in cybersecurity right now: what's driving pipeline, what got cut, and what's being tested next.
65 minutesKey takeaways from the discussion and what happens after the session.
10 minutesOff the Record: Building Event Programs That Convert in Cybersecurity
Cybersecurity is one of the most crowded, noisy, and skeptical markets in B2B. Your buyers have seen every tactic, ghosted vendor booths, and tuned out most of what lands in their inbox. So when it comes to events, generic doesn't cut it anymore.
Marketing teams in cybersecurity aren't just expected to show up at RSA and call it a quarter. They're expected to build programs that move the right buyers through a long, complex, multi-stakeholder sales cycle, and prove the pipeline impact on the other side.
In this closed-door executive panel, field marketers, demand generation leaders, integrated marketing teams, and ABM practitioners from across the cybersecurity space will share the event strategies that are actually working in 2026. We'll get into the specific plays driving qualified pipeline, the tactics that got cut, and the experiments being run right now to break through in one of the toughest buying environments in enterprise tech.
No vendor pitches. No surface-level takes. Just a candid, peer-led conversation built for marketers who are serious about making events a revenue lever, not just a line item.
Come ready to talk about what's working, what isn't, and what you're betting on next.
The room: cybersecurity marketing leaders
This panel hosts 6 to 8 marketing leaders to keep the conversation intimate, candid, and genuinely useful for everyone on screen.
About invitees
- Event marketing and Field Marketing leaders
- Marketing, Demand Generation, ABM & GTM leaders
- Revenue leaders
Industry: Cybersecurity
Keven leads commercial strategy at ConvergeX Connections and moderates our executive panels and roundtables, keeping the conversation candid, on time, and worth every minute on screen.
Connect on LinkedInRe-imagining what it is to host meaningful events
ConvergeX Connections (CxC) is on a mission to re-imagine what it is to host meaningful events. With a team that has decades of experience in the events space, CxC aims to not just host but help tie in events with pipeline generation. We're led by our visionary CEO and Founder, Nic May!
CxC has partnered with some big names including Zoom, Wolters Kluwer, EXL, Workvivo, Meltwater and more. Learn more about CxC here. We're here to evolve the landscape one event at a time for our clients and attendees.
People love our events
The Convergex team has been instrumental in connecting us with key decision-makers and influencers within our target enterprise software accounts. Their dedication and focus have made them a valuable extension of our sales team.Hayley DoelGlobal Marketing Manager | Wolters Kluwer
If you're looking for new ways to make connections and build pipe, and tired of content syndication, tradeshows, and webinars, then Nic's team could be a great option for you. Nic is incredibly communicative and driven. He keeps you up to date on prospecting, event logistics, and is super open to feedback on customer profiles and targets. Nic and team are extremely invested in putting on a good event for you and the attendees.Erik PetitHead of Field Marketing | Nasuni
As the Chief Revenue Officer of Sekoia.io, I am pleased to recommend Convergex for their outstanding event organization and significant contribution to our business growth. Under the leadership of Nic May and the diligent efforts of Keven Richard, Convergex has become an indispensable partner in our go-to-market strategy.Cyril SimonnetChief Revenue Officer | Sekoia.io
Following my brief for a roundtable targeting 'CRM for the luxury sector', Nic's team was quick to secure a full house of participants matching our ideal Buyer Persona. I was impressed by the speed of cold outreach and their communication cadence with participants. The event host, Andrew, had clearly built rapport with participants in advance, and as a result, facilitated the technology discussion and individual contributions with ease. All participants who attended agreed to a follow-up meeting after the event, so I was delighted to have the opportunity to meet individuals separately. If you're new to running this type of event, I recommend speaking to the experienced, personable team at Convergex.Vanessa HuntCRM & Marketing Consultant | Vanessa Hunt Consulting Ltd