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March 27, 2025 In-person Atlanta

Centrical

Lunch & Networking with Centrical in Atlanta!

Join us in Atlanta for an where frontline operations, CX, and L&D leaders will meet for lunch and networking!

In person

Meet us in Atlanta, USA

We'd love to see you!
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Event sponsored by Centrical

Lessons from IHG: Turning Frontline Employees into Loyalty Champions

IHG Hotels & Resorts needed to boost customer loyalty enrollment—a key driver of revenue—but engaging frontline teams across dispersed locations was a challenge. Their solution? A loyalty program for employees that gamified training, fueled competition, and turned KPIs into a challenge. 

Through IHG Climb, frontline teams: 

Became loyalty champions, actively driving customer enrollments. 

Competed to win, with leaderboards sparking engagement and even real-life crowns for top performers. 

Achieved 4x improvement in loyalty recognition and enrollments—resulting in millions in additional revenue. 

Atlanta, USA

Let's get there!

Venue: Crowne Plaza Atlanta

4355 Ashford Dunwoody Rd, Atlanta, GA 30346, United States

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People love our events

CXC_quotemarks

The Convergex team has been instrumental in connecting us with key decision-makers and influencers within our target enterprise software accounts. Their dedication and focus have made them a valuable extension of our sales team.

Hayley Doel

Global Marketing Manager | Wolters Kluwer

 

CXC_quotemarks

If you’re looking for new ways to make connections and build pipe, and tired of content syndication, tradeshows, and webinars, then Nic’s team could be a great option for you. Nic is incredibly communicative and driven. He keeps you up to date on prospecting, event logistics, and is super open to feedback on customer profiles and targets. Nic and team are extremely invested in putting on a good event for you and the attendees.

Erik Petit

Head of Field Marketing | Nasuni

 

CXC_quotemarks

As the Chief Revenue Officer of Sekoia.io, I am pleased to recommend Convergex for their outstanding event organization and significant contribution to our business growth. Under the leadership of Nic May and the diligent efforts of Keven Richard, Convergex has become an indispensable partner in our go-to-market strategy.

Cyril Simonnet

Chief Revenue Officer | Sekoia.io

 

CXC_quotemarks

Following my brief for a roundtable targeting ‘CRM for the luxury sector’, Nic’s team was quick to secure a full house of participants matching our ideal Buyer Persona. I was impressed by the speed of cold outreach and their communication cadence with participants. The event host, Andrew, had clearly built rapport with participants in advance, and as a result, facilitated the technology discussion and individual contributions with ease. All participants who attended agreed to a follow-up meeting after the event, so I was delighted to have the opportunity to meet individuals separately. If you’re new to running this type of event, I recommend speaking to the experienced, personable team at Convergex.

Vanessa Hunt

CRM & Marketing Consultant | Vanessa Hunt Consulting Ltd